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“Brighton” up a wet and windy day

“Brighton” up a wet and windy day

07/03/2012

Driving rain and a howling gale whipping up the English Channel into a grey and white fury failed to dampen the spirits of our lunchtime guests at the Metropole for this year’s CIH SE Region Conference. AmicusHorizon were buoyed by the news of achieving 9th place in the Sunday Times Top 100 Best Places to Work in the not-for-profit sector. A remarkable achievement considering it was in supervision only three years ago.

A popular topic of discussion was whether southern-based delegates would travel to Manchester in June for the annual CIH conference, after its first year switch from Harrogate. Several were of the opinion that the two events have separated to appeal to northern and southern audiences.

Development people are less inclined to attend the speaker sessions - as these are more housing management focused - and their main reason for attending is to network, meet people and do business over a coffee or across a dinner table.

Contractors were highly visible exhibitors, and there seemed to be more product suppliers exhibiting than in past years. Although we took the view several years ago that it worked better for us not to take a stand, it’s clear that this formula works well for other contractors.

Coming from a branding background, it’s encouraging to see that contractors, at last, seem to be getting better at projecting their image. Branding is clearer and cleaner, messaging is simpler, and stands are less cluttered. Although I still don’t understand why some insist on wads and wads of copy on display panels – visitors just cannot read the small print – headlines only work best.

‘Giveaway of the Show’ award must go to TIDEE with their wonderful ‘Adventures and Memoirs of Sherlock Holmes’ paperback. An inspired choice - thank you TIDEE!
 

Sean Cahill
Group Communications Manager
United House


Comments

Good post Sean. Brighton on a wet and windy day - probably best to stay indoors.

Posted by: Lee Rendell at on


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